RED STRIPE SUH WI DWEET

RED STRIPE SUH WI DWEET

Marcus was brought in as creative director to assist Red Stripe in re-igniting its local and global presence with a fresh new campaign. He conceptualized the campaign concept ‘Suh Wi Dweet’, conceptualized and scripted the TVC + radio ads in addition to building the official campaign song .

RED STRIPE

SUH WI DWEET CAMPAIGN ROLE OVERVIEW

  • Marcus conceptualized the campaign slogan of ‘Suh Wi Dweet’, which is to be used for both local and a global campaign.

  • Marcus worked with the team to build out the final TVC, reworking the original concept into the final form, which he developed into the visual TVC for the commercial shoot.

  • Marcus wrote the lyrics and worked with artiste Busy signal in studio to produce voiceover for the TVC, and the ‘Suh Wi Dweet’ campaign song.

  • Marcus wrote all radio ads for the campaign under the main theme and for other Red Stripe brand pillars.

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