Marcus was brought in to creatively direct & produce 3 commercials for 3 the Smirnoff World Fusion campaign, which was Smirnoff’s first entry into the canned drink market. Each drink (Coffee, Grapefruit & Pineapple) had a theme with its own song, with a Japanese lead, set on a ‘fantasy island’ (Jamaica). He was responsible for all talent casting, location scouting music production and the overall project execution. The face of the Japanese campaign was Naomi Watanabe, one of Japan’s largest social media influencers